Kelly J. Waffle, EVP & Co-Founder @Markistry Flip Your Thinking Account-Based Marketing (ABM) is hot right now. According to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more than 90% of B2B organizations consider it a “must-have” tactic. Many say that they will have a pilot program up and running in a few months. I […]![]()
