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A Key Missing Step In The Buyer’s Journey
Kelly J. Waffle, EVP & Co-Founder @Markistry I have been reading a lot about customer experience, the buyer’s journey, and personas. The understanding of, the role of, the mapping of—it’s all...
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Before You Jump On The Account-Based Marketing (ABM) Bandwagon, Consider...
Kelly J. Waffle, EVP & Co-Founder @Markistry For marketing and sales teams, there always seems to be a new, shiny object or process just around the corner that will improve the way to generate and...
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The Markistry Marketing Boot Camp: Getting Fit to Tackle the New Revenue Model
J. Robert Slaughter, President & Co-Founder @Markistry A Revenue Marketing Proven Practices (no such thing as best) Discussion and Workshop Boot Camp Objectives Share our perspective and proven...
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Why Isn’t Sales Following Up On Our Leads?
Kelly J. Waffle, EVP & Co-Founder @Markistry A little over a year ago I was asked to assess the lead generation-to-close process of a large, global enterprise company. Marketing told me that...
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Lead Nurturing: Eight Road Signs to Guide You to More Revenue
Kelly J. Waffle, EVP & Co-Founder @Markistry Getting valuable farmland for free. Striking it rich mining gold and silver. Accessing acres and acres of lumber cheaply. Spreading out and ranching...
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In Most Cases, Sales Does Not Want Leads
Kelly J. Waffle, EVP & Co-Founder @Markistry According to MarketingSherpa, 73% of all B2B leads are not sales-ready. Gleanster claims that 50% of leads are qualified but not ready to buy. Perhaps...
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Is Your Marketing and Sales Funnel Constipated?
Kelly J. Waffle, EVP & Co-Founder @Markistry You sense that something is not right. Your marketing performance lately has been a bit bloated. Leads are not flowing on a regular schedule. You—and...
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Marketing: If You Aren’t Measuring It, You Aren’t Leveraging It
Kelly J. Waffle, EVP & Co-Founder @ Markistry Learn the four “I”s of success I speak with marketers every week who tell me that they are spending a fortune on marketing technology such as marketing...
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CMOs — Send Your Marketers to Finance Classes
Kelly J. Waffle, EVP & Co-Founder @Markistry Congratulations Mr. or Ms. CMO. You recently purchased a marketing automation platform—Marketo, Eloqua, HubSpot, Pardot, etc.—and are probably doing the...
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Account-Based Marketing: The Shiny, New SUV Everyone Wants
Kelly J. Waffle, EVP & Co-Founder @Markistry But Don’t Overlook One Critical Success Step After Buying Your Marketing Vehicle Picture Account-Based Marketing as the shiny, new, Sport Utility...
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Account-Based Marketing: Flip Your Thinking, Flip Your Funnel, Flip The Switch
Kelly J. Waffle, EVP & Co-Founder @Markistry Flip Your Thinking Account-Based Marketing (ABM) is hot right now. According to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more...
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Account-Based Marketing: Are You Using Pastry Chefs to Make Cantonese Cuisine?
Kelly J. Waffle, EVP & Co-Founder @Markistry Recipe for Disaster Imagine that you have been running a somewhat successful bakery for years. You have pastry chefs, bakers, cake decorators, kitchen...
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Account-Based Marketing (ABM) Probably Outperforms Every Marketing Program...
Kelly J. Waffle, EVP & Co-Founder @Markistry So Why Aren’t You Planning for it for the Next 12 Months? According to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more than 90%...
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Everything I Know About ABM, I Learned from a Six-Year Old Star Wars Fan
J. Robert Slaughter, President/Managing Partner @Markistry Account-Based Marketing (ABM) is one of the hottest topics in B2B marketing right now. Why? Because it works. “Over 80% of marketers that...
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How to Create a Segmentation Strategy in Account-Based Marketing
Moni Oloyede, Director of Marketing/Principal @Markistry A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy is used to identify and define a target...
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Markistry Announces Strategic New Hire as It Expands the Firm’s Reach in...
Reston, VA – Monday, February 1st, 2016 Markistry – Bespoke Marketing™ Tailors, the leading account-based marking and demand generation firm announced the hire of Kevin Thomas Tully as Vice President,...
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Social Selling as Political Theater
J. Robert Slaughter, President @Markistry Now, I don’t want to get off on a rant here, but……. I am not a social media expert. I believe in social media. I use social media. However, Social Selling has...
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Account-Based Marketing (ABM): Eight Checklist Items to Successfully Navigate...
Kelly J. Waffle, EVP & Co-Founder @ Markistry Are You Ready to Set Sail? Let’s say your company is a ship that has been battling some rough seas lately—revenue projections are not being met, wallet...
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The Markistry Account-Based Marketing Discussion & Workshop
Objectives Walk your team team through our seven-stage ABM framework Share our perspective and proven practices on Demand Generation and/or Account-Based Marketing strategies Present three out of five...
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Flipping your funnel is harder than flipping a switch
Just because you have eaten in a restaurant doesn’t mean you can run one. 60% of restaurants do not make it past the first year, and 80% go under in five years.* It all starts with such good...
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