In Most Cases, Sales Does Not Want Leads

Kelly J. Waffle, EVP & Co-Founder @Markistry According to MarketingSherpa, 73% of all B2B leads are not sales-ready. Gleanster claims that 50% of leads are qualified but not ready to buy. Perhaps that is why “lead” is a four-letter word to many in sales. Most in sales are focused on trying to close deals this […]