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Channel: Marketing & Sales Alignment – The Common Thread by Markistry
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CMOs — Send Your Marketers to Finance Classes

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Kelly J. Waffle, EVP & Co-Founder @Markistry Congratulations Mr. or Ms. CMO. You recently purchased a marketing automation platform—Marketo, Eloqua, HubSpot, Pardot, etc.—and are probably doing the dance of joy. You are finally going to see ROI on your marketing programs and be able to share with your leadership team the impact that marketing is […]

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